BGGD #7 “Mixed Mode Buying > The Influence of the Web on the Buying Cycle” by Evert-Jan De Kort
Together with Vlerick Management School, InSites Consulting has set up a study in
June 2008 to see how consumers use the internet to decide what and where to buy.
The results of this large-scale Belgian consumer research project and critical
website screening have been presented by Christophe Vergult, Director Customer
Experience research, at the Vlerick conference ‘Internet & changing shopping
behaviour’.
If the special Girl Geek Dinner version of this presentation by Evert-Jan De Kort
made you hungry for more insights on this matter, feel free to contact
evert-jan@insites.eu
free on simple request.
on August 21st, 2008 at 9:21 pm
[…] Two presentations talked about shopping behaviour differences for different genders. Sounded fairly stereotypical, but i suppose i’m not exactly a typical woman. […]