Are you a Tech Fatale?
Ine pointed me to Dr. Pew’s review of Mark J. Penn’s Microtrends - the small forces behind tomorrow’s big changes.
Dr. Pew discovers that she is part of about 8 out of the 70 niches that Penn identified.
A few examples:
Social Geeks:
First to get axed is the myth of the lonely, spotty techno-geek. Sixty per cent of the most enthusiastic tech users are extroverted, according to a poll cited by Penn; 41% of techies like to “get things going” at parties compared with only 24% of reluctant users. “If the old cliche was that techno-geeks have no friends, now it is the case that techno-geeks have a crazy, impossible number of friends,” Penn says.
Tech Fatales:
Girl Geek Early Adaptors. Women spend a third more on technology than men. They influence 57% of technology purchases, some $90 billion in 2006.
I guess it all depends on how you define “technology”. Is it limited to information and communication technology? Are games included? Or kitchen robots?


on December 2nd, 2007 at 9:28 pm
[…] Read the rest of this great post here […]
on December 10th, 2007 at 1:53 pm
[…] 6, 2007 Mijmeringen Een primeurtje deze morgen op twitter. Clo kondigt de derde edite van Girl Geek Dinner aan. Stemmen gaan op om het dit keer in Gent te organiseren. Daar roepen wij dan mooi volmondig […]